What is E-commerce and Online Store?
E-commerce, which in Portuguese means Electronic Commerce, is the electronic form of buying and selling, mainly through the internet.
An online store is one of the means used to carry out these transactions involving the trade of products and/or services between companies and consumers.
Nowadays, some of the largest online stores have third-party inventory in addition to their own.
In this sense, they are known as Marketplaces and, because of this, they are also compensated with a portion of the value of these sales.
Stores like Amazon, Americanas, Shoptime, and Magazine Luiza are good examples of large online stores with marketplaces.
In the examples above, these online stores have grown so much, or are so large in quantity and types of offerings, that they can be considered department stores. Or simply e-commerce websites.
Similarly, there are E-commerce Platforms.
These, in turn, are also robust systems that allow for large-scale buying and selling transactions between consumers and/or between businesses.
Similarly, technology companies with systems that allow individuals and businesses to advertise offers or create their online stores are also e-commerce platforms.
Sites like Mercado Livre and OLX are good examples of this, as they allow the buying and selling of products and services between anyone, whether an individual or a company.
Others like Wix, Magento, WordPress, and Vtex are technical platforms that allow you to develop an e-commerce site and create an online store. From free to paid options, the business model choices are numerous.
This last point is the most critical aspect of any e-commerce business, as the entire short- and medium-term strategy will depend on it for success.
Like any business, for an e-commerce or online store to exist legally, it needs to have a CNPJ (Brazilian tax ID).
Similarly, any entrepreneur with a CNPJ (Brazilian tax ID) can have an online store.
If you plan to start an online business, be sure to check out the Entrepreneur Portal to stay up-to-date on everything.
Ultimately, the best platform will always be the one that fits in your pocket, is versatile, robust, and scalable.
In conclusion, we believe that, nowadays, WordPress is the best option for the vast majority of businesses.
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